Oracle names partners to sell CRM solution
Oracle announced that it would aggressively market Siebel CRM On Demand in India during FY08. It said it had identified eight new partners to market and resell Siebel CRM On Demand, including Wipro, Blue Star, Sonat, HCL Technologies, Bhriguse, Datamatics, Code Theatre and Apps Infortech.
Will Bosma, Vice President of Customer Relationship Management (CRM) for Oracle Asia Pcaific, said that with this, companies of all sizes, large, medium and small would have access to the best CRM solutions in the world at an affordable price without having to maintain a large in-house IT team.
In India, Oracle’s partners will combine Siebel CRM On Demand applications together with business consulting, technical and service support to address opportunities in key markets and industries.
Bosma said the recent new customer wins included Infact, Code Theatre and Sierra Atlantic in India, Carat Jewellery and The Miramar Group In Hong Kong and South City Crokers in Australia. The company expects to see continuing momentum in its on demand CRM business in India.
He added that the key drivers of that business would be as significant ramp up in joint go-to-market activity with key partners and a continued focus on delivering greater value to its customers through unique value propositions such as Oracle CRM On Demand private edition and partner licencing option.
The CRM market in Asia Pacific is projected to grow at a compound annual rate of 18.9 percent between 2006 and 2011 to reach $846.4 million in total sorfware revenue.
